Our Story
From an 18-year-old’s idea and a family recipe to a proudly South African sauce brand.
It started with a simple question.
In October 2017, 18-year-old Daniel Herbst asked his father if they could make, bottle and sell the family’s chilli and garlic sauce. His dad had created the recipe after receiving chilli sauce from a barman at “Zavora” in Mozambique many years ago.
Daniel called it CHILL-BRU, a phrase he often had to tell his dad when he was being a little too “unreasonable” with the way teenagers think.
On 27 October 2017, Daniel blended the first batch. In the first two months, sales exceeded 1,400 bottles, and the response made it clear there was no turning back.
From extra spending money to a real business.
Sold in the first two months.
CHILL-BRU received the green light to supply Liquor City stores and also progressed into Meat World outlets.
Production grew enough for Daniel to employ helping hands to meet demand.
Daniel continued developing his golf game while building the business, using profits to invest in new clubs and fund his Matric holiday.
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